
Aaron Kagan
Founder
AI systems strategy & UX research, PhD. Previously Google Search, X/Loon, and Meta Reality Labs.
We bring together research, design, philosophy, and practical experience to help people make sense of AI and build better systems around it.
We study how AI systems shape judgment, trust, work, and organizations.
We help turn that thinking into better decisions, methods, workshops, and advisory work.
We share essays, talks, concepts, and frameworks for making sense of AI.
We gather people across disciplines to think, learn, and work together.

Not just content: speaker series, interviews, roundtables, and real exchange.
Explore thinking →Workshops, explainers, and frameworks for navigating AI thoughtfully.
Start learning →An in-progress inquiry into the gap between AI leaders calling for philosophical thinking and the actual availability of philosophy-informed roles in tech, and what a real path into the field could look like.
A research framework for designing AI systems that preserve human agency, support meaningful choice, and remain legible to the people affected by them.
A project mapping how AI interface metaphors, including assistant, agent, copilot, brain, and tool, shape trust, agency, and use.
Frameworks for helping organizations adopt AI without weakening judgment, accountability, culture, or decision quality.
A guided career-development project helping philosophers understand their options, translate their experience, find resources, and take practical next steps.
Nielsen's heuristics have served design for thirty years, but they were written for deterministic software, and AI systems break most of them. A practical evaluation method for AI-powered products: usability, trust calibration, metaphor coherence, expectation alignment, and failure handling.

A growing group of researchers, designers, practitioners, and thinkers bringing different forms of expertise to the questions AI raises.

Founder
AI systems strategy & UX research, PhD. Previously Google Search, X/Loon, and Meta Reality Labs.

Co-Founder
Researcher and prototyper. Works on applying theory in practice, building ideas into systems that hold up and change how work gets done.

Creative Director
Creates brand worlds & translates them into products, spaces, environments, & experiences.

Senior Lecturer, King's College London
Philosopher of mind & Cognitive Science. Studies perception, bodily self-consciousness, and imagination.

Senior Lecturer, King's College London
Philosopher of mind & language. Directs the London AI & Humanity Project.

Professor, Gonzaga University
Philosopher of mind. Works on mind, culture, & social epistemology.
Presentation for the Philosophy of Science Association (PSA) on how philosophy of science applies to practical, professional work.
June 2026 InterviewPodcast/interview conversation about UX research, AI, embodied cognition, and human-AI systems.
June 2026Introduce yourself, follow our work, hear about events, or explore ways to contribute.
Join or contribute →Explore consulting, research, workshops, advising, and organizational partnerships.
See how we work →