Better AI decisions for your organization.
GraspingAI helps organizations make better decisions about the AI products and systems they are building and adopting. We combine research, product and UX expertise, organizational thinking, and practical experimentation to understand how an AI system will actually work for the people and institution around it.
You already have an AI decision to make.
The most useful conversations usually begin with a real product, system, workflow, or organizational decision, not a general desire to “do AI.”
You’re building or redesigning an AI product.
The model may work technically, but you are not sure whether the interaction, workflow, user assumptions, trust model, or evaluation approach is right.
You need better evidence about how an AI system is working for people.
Conventional usability research, analytics, or model benchmarks are not answering the question you actually need to resolve.
You’ve deployed AI, but it is not working the way you expected.
Adoption, workflows, accountability, judgment, trust, or the surrounding organization may matter more than another technical improvement.
Start with the decision.
AI problems rarely stay inside one discipline. We bring together the mix of product, research, design, organizational, and specialist expertise the problem actually requires.
Some questions need a focused senior conversation. Others need a bounded investigation or an ongoing research and strategy relationship. We scale the work to the decision, not the other way around.
Senior AI Advisory
Focused senior judgment on an important AI product, research, evaluation, or organizational decision.
Human–AI Systems Diagnostic
A bounded investigation of what is actually happening in an AI product, workflow, or deployment, and what to do next.
Ongoing Research & Strategy Partnership
Sustained research and strategy support for organizations making recurring AI decisions.
Let’s talk about it.
If you are building, evaluating, or adopting an AI system and there is an important decision you do not want to guess at, tell us what is happening. We will tell you quickly whether we think we can help.